The postship blog
Practical guides on building in public, distribution, and getting AI to write in your actual voice.
How to build in public on X: a practical guide for indie hackers
A no-fluff guide to building in public on X — what to share, how often, how to write updates people actually read, and how to turn shipping into an audience.
What to post when you build in public: turning your project into 30 posts
Stuck on what to post? Here are the specific angles — stack choices, bugs, first users, milestones — that turn one project into weeks of build-in-public content.
How to turn one blog post into a week of X, LinkedIn, and Reddit posts
A repeatable system for repurposing a single blog post into native X posts, threads, a LinkedIn post, and a Reddit post — without it reading like copy-paste.
How to write an X thread people actually read: hook, payoff, and CTA
The anatomy of an X thread that gets read to the end — how to write the hook tweet, pace the body, and close with a CTA that isn't cringe.
Why AI posts sound like AI — and how to make them sound like you
The tells that make AI-written posts obvious, why they hurt your reach, and a practical method to get AI to write in your actual voice instead of generic slop.
How to promote your product on Reddit without getting banned
Reddit punishes marketing but rewards genuine value. Here's how to post about your product on Reddit the native way — value-first, link-in-comments, no bans.
The best build-in-public tools for indie founders (2026)
An honest look at the tools indie founders use to build in public — schedulers, thread writers, and repurposing tools — and how to pick the right one for you.